mindmarrow
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Scent in Concert with Play
Portrait of Arianna Khmelniuk courtesy Brandon Polack “Play keeps us vital and alive. It gives us an enthusiasm for life that is irreplaceable. Without it, life just doesn’t taste good.” Lucia Capacchione Surprise is one of the most exciting and inspiring moments we have as humans. As a child peekaboo rewards us with the strongest…
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The Scent Seller
(image: Pietro Longhi, The Scent Seller, ca. 1741. Ca’ Rezzonico, Venice) When it comes to words and perfume, generally the words are devised around strictly hedonic terms, to “like” and to “not like”, and a rainbow of positive, market-driven descriptors. Is it possible to reconsider and add new dimensions to the seductive act of artifically…
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The Nose and Our Evolutionary Impulse: Sex
(image courtesy RedNoseDay.org) While Covid has been a worldwide disruptor, it has also slowed things down in a big way, which is a blessing. All of the scent cards have been thrown in the air and have fallen, scattered everywhere – so we are living in an exciting moment of destruction and regeneration when it…
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To smell is a verb
In the ever-evolving world, the art of forging genuine connections remains timeless. Whether it’s with colleagues, clients, or partners, establishing a genuine rapport paves the way for collaborative success.
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Growth UnlockedWords to Consider When Communicating About Scent
Every business has a unique potential waiting to be tapped. Recognizing the keys to unlock this growth can set an enterprise on the path to unprecedented success.
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Why Words are Important
The magic that emerges from effective collaboration is undeniable. When diverse minds converge with a shared purpose, the results can be transformative.
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A Shiver of Vellichor: On the Satisfaction of Finding New Words
What fosters effective teamwork? It’s not just about grouping individuals together and hoping for the best. It’s about cultivating an environment where trust, open communication, mutual respect, and a shared vision converge.
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Capturing Europe’s Scent Heritage: Odeuropa
In an ever-shifting business landscape, adaptability isn’t just a trait—it’s a competitive advantage. Companies that embrace change, learn from challenges, and pivot when necessary are the ones that not only survive but also thrive in uncertain environments.
Odorbet 